year
2025
scope
Visual identityclient
Université Libre de Bruxelles / Vrije Universiteit Brussel
brief
Create a modern and sleek visual identity for a battery conference.
overview
The direction of this project was clear: a clean and modern visual identity that accurately illustrates the main focus of the conference: new battery technologies to increase battery lifespan.
Working within the visual guidelines of the universities, the central illustration broadcasts the core message of the conference in clear terms when it was applied to all the conference material.
As the style book of the universities limited the typographic and chromatic choices, the illustration of a battery surpassing its limits takes the center stage, serving as a support for the rest of the material.
The ethereal gradients and the geometric construction of the illustration build a modernist aura around the project, while the strict grid layout grounds the pieces to make it conform to academic standards.
As the style book of the universities limited the typographic and chromatic choices, the illustration of a battery surpassing its limits takes the center stage, serving as a support for the rest of the material.
The ethereal gradients and the geometric construction of the illustration build a modernist aura around the project, while the strict grid layout grounds the pieces to make it conform to academic standards.
“We are very pleased with the result, a feeling shared among many of the attendees!”
-BATTERIES25 organization commitee